Why I Stopped Posting on Social Media

Why I Stopped Posting (And Why I’m Trying Again)

I started my fitness Instagram for the reasons most people do.

I wanted to share workouts. I wanted to document my marathon journey. I wanted a place to talk about training in a way that felt honest, realistic, and actually useful.

And for a while, it was fun.

I grew to around 300 followers in a few months—which honestly wasn’t bad. But the number was never the issue. What wore me down had nothing to do with growth and everything to do with how posting started to feel.

The noise got loud

Somewhere along the way, my feed stopped feeling like a place to learn and started feeling like a competition.

Everyone was posting the same trends. The same audios. The same formats. The same recycled advice—just rearranged to fit whatever was “working” that week.

Instead of education or conversation, it felt like everyone was chasing the algorithm.

And layered on top of that? Ads.

Constant ads selling courses about how to grow, how to write better hooks, how to stop the scroll, how to go viral. It started to feel like an endless loop of people teaching other people how to grow… without actually saying much of anything.

I promised myself I wouldn’t post just to post

From the beginning, I always said I wasn’t going to post just to keep my account alive.

I wasn’t going to force content because my “engagement might dip.”
I wasn’t going to create something just because the algorithm wanted it.

So when I found myself opening Instagram and thinking:
“I should post something… but I don’t actually want to,”
I knew something was off.

The cringe factor was real

I hated feeling fake.

I hated filming reels that felt awkward and forced.
I hated trying to sound excited on camera when I wasn’t.
I hated the pressure to turn everything into something sellable—even when it was a product I genuinely liked.

Selling shouldn’t feel gross. And when it started to feel gross, I pulled back.

Slowly, I felt my voice slipping away.
I didn’t know how to show up without playing a role.
And eventually… I just stopped showing up at all.

And don’t get me started on “follow for follow”

This might be my biggest pet peeve.

The “I’ll follow you if you follow me” mindset.
The engagement pods.
The posts designed solely to trick the algorithm instead of connect with humans.

That kind of growth never felt aligned with why I started in the first place. I didn’t want inflated numbers—I wanted real people.

So why am I trying again?

Because I still believe there are people out there who want something different.

People who want to:

• Learn
• Ask questions
• Share experiences
• Be honest about where they’re at
• Train without perfection
• Talk about fitness like real life humans

I miss that.

I miss conversations that aren’t about hacks or trends.
I miss creating things that feel useful.

And yes—making some money along the way wouldn’t hurt either 😅 But not at the expense of my values or my voice.

This time looks different

I’m not interested in posting for the sake of posting.
I’m not interested in chasing trends I don’t believe in.

I want to create content that:

• Educates
• Supports
• Feels grounded
• Leaves room for empathy

If that means slower growth, I’m okay with that.
If that means fewer posts, I’m okay with that too.

I’d rather build a small, thoughtful community than burn myself out trying to impress an algorithm.

If you’re here for that—you’re welcome here

If you’re tired of the noise.
If you want fitness content that feels human.
If you’re more interested in understanding your body than gaming the system.

I’m glad you’re here.

Let’s see if we can do this differently this time